![]() ![]() This makes the country the perfect proving ground for vertical mobility, as well as for overcoming the safety and logistical hurdles that entail. Not only is China a major market for Volkswagen vehicles, it’s also the single largest auto market on the planet. First, it’s nearly impossible to create a magnetic field strong enough to levitate a car just by relying on natural underground iron ore. TikTok video from TheRichest (): 'Volkswagen Is Making A Hover Car volkswagon hovercar flyingcar. Unfortunately, basic laws of science deny the mere existence of such a hover car. Instead, lots of excellent free publicity for the car manufacturer. Who is next to jump on the bandwagon, Jaguar or Bentley, perhaps?Ĭertainly, developing a flying car for the Chinese market is a smart business move. If realized, the VW maglev car will certainly be several times more beneficial. When Aston Martin revealed in July, 2018 it was forming a partnership with UK Cranfield Aerospace to create a flying car and offered futuristic-looking illustrations to support it, the media jumped on the story like flies on… Since then, no further news has emerged, zilch, diddly-squat. The problem being it is easy to speculate. Volkswagen is particularly interested in Chinese technology and potential business partnerships, as the country now makes up a major share of world VW sales. The executives indicated the company “is exploring possible partnerships and vehicle concepts for a drone that could be licenced as urban aerial transit”. ![]() In a post on LinkedIn recently, CEO Herbert Diess and Stephan Woellenstein, the head of VW’s China operations, discussed how “vertical mobility” could be part of its future - that is, “flying cars.” Still shrouded under the global scandal of its “rigging of diesel systems”, a VW all-electric flying car would be an excellent distraction and tongues are wagging that a collaboration with a Chinese partner may be on the cards. This marketing might NOT be successful in local Germany or North America, but in local China, this advertisement could be one the most classical instances to achieve local marketing success.After Aston Martin, Porsche, Cadillac and Roll-Royce, the latest car manufacturer to be “speculated over” for designing a flying car is Volkswagon, reports. At the same time, on the "fake" hover car in this advertisement, two huge-sized "VW" logos in both front & rear sides are very clear & impressed to the audience. The trick in this case is that, by hiring the local public familiar and handsome well-known host, grounded the ad-atmosphere to let the local community of people involved seriously. Instead, by providing the tech-matured car models like Jetta (A-level) & Passat (B-level), At the same time, German Volkswagen made its full use of the urgent mentality of various local Chinese governments in invigorating the regional economy and attracting overseas investment, for example, the same car-model's production-line EVEN can be created twice in different provinces in China!!! which is unthinkable in North America auto-market.ĭue to the dependence of Chinese domestic consumers on advertising and marketing exceeds by far that of overseas consumers - To the German Volkswagen, the marketing role in China's auto-market environment become crucial at all - In addition to its brand promotion & car-models' promotion relied on, but also its local marketing is derived from such a full of imagination, disguised public relations brand impression advertisements. "德国大众" (Das Auto / Volkswagen) is one of the most famous auto-brands in local China and its the most successful trick of marketing & sales in China is localization, localization and localization - which includes (but not limited in) to smooth relationship with central government (on the auto-industry supportive level) & local governments (landing the related Volkswagen's car-models' production-lines).Īs Chinese potential auto-consumers especially in the middle-class, have a very special favor with overseas brands, especially German brands like Benz, BMW, Audi & Volkswagen etc., therefore, the "Das Auto" especially in its local marketing processes to fully take advantage of this key-point to help shaping its own brand.īTW: The German Volkswagen business in local China in fact did NOT rely on the most cutting-edge technology the company owned. "The Chinese are more likely to buy whatever Volkswagen produces because they were asked to dream of it." - Forbes comment to this "Das UFO" maketing project (P.S. ![]()
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